Lessons from a Lemonade Stand

Customer Service Lessons from a Lemonade Stand My corporate client and I were deciding on a suite of videos for the next all-company meeting. We decided to color code them. When we got to yellow, we both yelled out “lemonade!”This would be the perfect analogy for customer service, one of our messages that needed to […]

Themes for Corporate Videos

Key storytelling themes for corporate videos There are hundred of approaches you might try on your first, ot next corporate video. Here we’ll discuss the best of the best and explain why they work. (Particular favorites are bold-faced in the explanation.) Traditional / historical.  If a company is taking its first stab at telling their […]