Lessons from a Lemonade Stand

Customer Service Lessons from a Lemonade Stand My corporate client and I were deciding on a suite of videos for the next all-company meeting. We decided to color code them. When we got to yellow, we both yelled out “lemonade!”This would be the perfect analogy for customer service, one of our messages that needed to […]

That’s Not Noise, That’s Art

Tony Schwartz (1923-2008), was a master of electronic media, created more than 20,000 radio and television spots for products, political candidates and non-profit public interest groups. Featured on programs by Bill Moyers, Phil Donahue and Sixty Minutes, among others, Schwartz has been described as a “media guru,” a “media genius” and a “media muscleman.” His […]

Themes for Corporate Videos

Key storytelling themes for corporate videos There are hundred of approaches you might try on your first, ot next corporate video. Here we’ll discuss the best of the best and explain why they work. (Particular favorites are bold-faced in the explanation.) Traditional / historical.  If a company is taking its first stab at telling their […]