Lessons from a Lemonade Stand

Customer Service Lessons from a Lemonade Stand My corporate client and I were deciding on a suite of videos for the next all-company meeting. We decided to color code them. When we got to yellow, we both yelled out “lemonade!”This would be the perfect analogy for customer service, one of our messages that needed to […]

Video Producers: Be RELENTLESS!

Proximity and Location in a Web-Centric World

How Important is Locality in Maintaining Good Customer Relations? Location is everything, so they say. And I know this was true during most of my career. But given how long that career has been, this probably started to change 20 years ago. For the first 30 years or so, distance was an issue, but it […]