Birthday Tribute Video Case History: My Brother’s 60th
Birthday Tribute Video Case History: My Brother’s 60th This Memorial Day my annual family gathering was dealt a horrible blow: RAIN! So although we cooked outside under the eaves, we had to eat and celebrate inside, which can lead to a fairly dull time without access to a sunny outdoors and frolic in the pool. […]
Lessons from a Lemonade Stand
Customer Service Lessons from a Lemonade Stand My corporate client and I were deciding on a suite of videos for the next all-company meeting. We decided to color code them. When we got to yellow, we both yelled out “lemonade!”This would be the perfect analogy for customer service, one of our messages that needed to […]
Why I Wrote “Make Tribute Videos”
Why I Wrote “Make Tribute Videos” There are moments when large groups of people expect something special. The perfect toast. The sacred moment. The encore. The motivational speech. The crowd applauds, then roars. We all have these moments, if sometimes on a smaller scale. But they are just as important. The wedding. The anniversary. Retirement […]
“Make Tribute Videos” Book Out Now!
“Make Tribute Videos” shows you how to make videos honoring friends, coworkers, family, and others to celebrate anniversaries, weddings, birthdays, retirements, and more. Nineteen chapters are devoted to the basic tools, techniques, and technology needed to make your first tribute video. Once you know how, you can create and show this video to an appreciative […]
That’s Not Noise, That’s Art
Tony Schwartz (1923-2008), was a master of electronic media, created more than 20,000 radio and television spots for products, political candidates and non-profit public interest groups. Featured on programs by Bill Moyers, Phil Donahue and Sixty Minutes, among others, Schwartz has been described as a “media guru,” a “media genius” and a “media muscleman.” His […]
Themes for Corporate Videos
Key storytelling themes for corporate videos There are hundred of approaches you might try on your first, ot next corporate video. Here we’ll discuss the best of the best and explain why they work. (Particular favorites are bold-faced in the explanation.) Traditional / historical. If a company is taking its first stab at telling their […]
The Quick Guide to Making Your Family Tribute Video
Here’s a bullet by bullet overview of the tasks at hand when editing family tribute videos. The goal is to go for the audiences’s heart, and these pointers should help. Collect materials. These includes pictures, video, misc, interviews if you plan them. Import materials into your computer and video editing program. Select your first piece […]
How Often Should I Change the Music in My Video?
1When I feel Like It? 2When the previous music runs out? 3When the subject or mood changes? The answer is (3), WHEN THE SUBJECT OR MOOD CHANGES. What we’re describing is most appropriate for longer-length videos, where multiple concepts or subjects are being deployed. It’s bad enough that YouTube videos of almost ANY length uses […]
Storytelling: Still in Style
It’s still the way of the world: Young beats old, new triumphs over the status quo. I know. I was young once, and part of a generation that was taught to not trust anyone over thirty. Okay, 40 MAY be the new 30. but the attitudes still prevail, and moreover, we live in a world […]
