Birthday Tribute Video Case History: My Brother’s 60th
Birthday Tribute Video Case History: My Brother’s 60th This Memorial Day my annual family gathering was dealt a horrible blow: RAIN! So although we cooked outside under the eaves, we had to eat and celebrate inside, which can lead to a fairly dull time without access to a sunny outdoors and frolic in the pool. […]
Lessons from a Lemonade Stand
Customer Service Lessons from a Lemonade Stand My corporate client and I were deciding on a suite of videos for the next all-company meeting. We decided to color code them. When we got to yellow, we both yelled out “lemonade!”This would be the perfect analogy for customer service, one of our messages that needed to […]
“Make Tribute Videos” Book Out Now!
“Make Tribute Videos” shows you how to make videos honoring friends, coworkers, family, and others to celebrate anniversaries, weddings, birthdays, retirements, and more. Nineteen chapters are devoted to the basic tools, techniques, and technology needed to make your first tribute video. Once you know how, you can create and show this video to an appreciative […]
Starter Camcorder You Can Build a Business Around
When you decide to start a freelance or larger business, there are many concerns. How to build a demo reel. How to find business. What equipment do I need? When you get your first job, depending on the budget, you’ll have a choice: hire a shooter or be the shooter. This of course depending on […]
How Often Should I Change the Music in My Video?
1When I feel Like It? 2When the previous music runs out? 3When the subject or mood changes? The answer is (3), WHEN THE SUBJECT OR MOOD CHANGES. What we’re describing is most appropriate for longer-length videos, where multiple concepts or subjects are being deployed. It’s bad enough that YouTube videos of almost ANY length uses […]
Video Producers: Be RELENTLESS!
Storytelling: Still in Style
It’s still the way of the world: Young beats old, new triumphs over the status quo. I know. I was young once, and part of a generation that was taught to not trust anyone over thirty. Okay, 40 MAY be the new 30. but the attitudes still prevail, and moreover, we live in a world […]
Proximity and Location in a Web-Centric World
How Important is Locality in Maintaining Good Customer Relations? Location is everything, so they say. And I know this was true during most of my career. But given how long that career has been, this probably started to change 20 years ago. For the first 30 years or so, distance was an issue, but it […]
