🎬 Start with the Story, Not the Shot: The #1 Way to Make Better Videos
Start with The Story When most people think about making a video, the first questions that pop up are:“What camera should I use?” or “What lens will make this look amazing?” I get it. Gear is fun. But after decades of directing, shooting, and editing, I can tell you: 👉 The best videos don’t start […]
Lessons from a Lemonade Stand
Customer Service Lessons from a Lemonade Stand My corporate client and I were deciding on a suite of videos for the next all-company meeting. We decided to color code them. When we got to yellow, we both yelled out “lemonade!”This would be the perfect analogy for customer service, one of our messages that needed to […]
“Make Tribute Videos” Book Out Now!
“Make Tribute Videos” shows you how to make videos honoring friends, coworkers, family, and others to celebrate anniversaries, weddings, birthdays, retirements, and more. Nineteen chapters are devoted to the basic tools, techniques, and technology needed to make your first tribute video. Once you know how, you can create and show this video to an appreciative […]
Themes for Corporate Videos
Key storytelling themes for corporate videos There are hundred of approaches you might try on your first, ot next corporate video. Here we’ll discuss the best of the best and explain why they work. (Particular favorites are bold-faced in the explanation.) Traditional / historical. If a company is taking its first stab at telling their […]
How to Write a Video Script, Or “Words Only When Necessary”
At some point in your communications career, you will be faced with writing a video script. It comes with the territory. How you respond to this distraught pleasure will say a lot about you and your understanding of visual media. What makes writing an a-v script hard is not knowing how easy it can be. By […]